The World of Animation High School Sara Dehghany Bentley Wood
Imagine the scene: you are standing on the Oxford Circus escalator and your gaze wanders to the digital screens on the walls displaying advertisements. Your favorite movie poster pops up and you see some of the characters glid in the plane and the leaves of a tree sway. The characters are turn signal. But it’s a 2D poster…it’s basically an image. How can this be? Welcome to the world of animation!
Animation is the art of making static objects move. Animation can be applied in all sorts of creative facets; it can be used in film, television, advertising, and as an art form, among many other uses. As technology continues to develop at a phenomenal rate, so do the opportunities available to the animation industry. With different applications and software, the field of static image animation knows no bounds and the only limiting factor is the imagination.
I interviewed Hus Veli, Senior Motion Graphic Designer at Warner Bros., about his experiences creating publicity material for all Warner Bros. theatrical releases.
How did you get into the animation industry?
I have always had an interest in art and creativity since a young age. I studied graphic design at university and I studied 3D animation at the University of Hertfordshire. My first job was to create advertising material for major brands such as Coca Cola, Kellogg’s, M&Ms, etc. My experiences in this work served as a springboard for me to navigate my journey into working on films, which is currently where I am now.
What is the hardest part of your job?
Working at a company as big as Warner Bros. means that my work often has to be approved by several departments internationally, which can lead to comments and requests for revision. Due to tight deadlines, this often results in a heavy workload and a rush to deliver quality work on time. For me, it is imperative to always work on your job to ensure that you are as efficient as possible and know as many troubleshooting methods as possible!
What is the most enjoyable aspect of your job?
Definitely see all the elements of the animation come together at the end. The nature of animation often requires working on different elements, one at a time, and they are put together at the end to form the final product. It goes without saying that seeing my work there in the real world, like the Piccadilly Lights, is always a pleasure too!
Is there career development?
In terms of the animation as a whole, there are many different routes that can be taken, but these often lead to side paths instead of uphill. Often you will find that the further you progress in the animation industry, the less animation there is as the roles become more managerial.
What advice would you give to someone looking to pursue a career in animation?
Technology, software and methods are constantly changing at a rapid pace in the animation industry. It is imperative to continuously learn, do tutorials and keep up to date with the industry because it is easy to be left behind. For example, there must be over 10 different pieces of software that have become industry standards that I had to master that didn’t exist while I was in college.
Animation has entered almost every facet of our lives and is found everywhere! From social media to advertising to movies, some of them are made to such high standards that they become works of art in themselves. Few of us stop to think about how animation got in front of us and the steps taken to produce such excellent work.