Rocío Egío on his delightfully geometric illustrations
Far from neglecting his architectural roots, Rocío sees his training strongly influence his illustrative style: “The use of geometry and composition comes from my years as an architecture student. I always use flat planes, top views and profiles in my depictions,” she explains. And, not only informing her style, her studies also shaped her approach: “I’m a very rational girl and I like to plan and follow a methodology in my projects (I know that’s something unusual among people who work as creatives).”
While discussing her approach to work, Rocío also mentions how, at age 24, she found out she had dyslexia. Explaining how “everything made sense” when she was diagnosed, Rocío considers her dyslexia both a “super power” and a “benefit” for her job. “My head understands the world in visuals,” she adds, “for me, translating works or ideas into graphic language is necessary to process and understand the world.” Rocio also sees his dyslexia as an element of his characteristic simplicity, emphasizing geometries, uncluttered compositions and reduced color palettes. Quoting the thoughts of Romanian sculptor Constantin Brâncusi – “simplicity is resolved complexity” – Rocío explains that she likes to “get to the essence of problems and clean up the noise around them”.
This simplistic but effective approach is best illustrated in Rocío’s command for The Washington Post. Tasked with creating an illustration that depicts “teamwork”, the piece was to be published in the notebooks of all of the creative teams. With such an important task, Rocío felt the pressure. But with a set of colorful designs emphasizing different hands helping and collaborating, the final product was so impressive and perfectly indicative of the brief.
As a self-proclaimed “workaholic” – “I can work hours and hours, without thinking about my health, my private or social life” – Rocío hopes that 2022 will be the year she achieves a more balanced life. Seeking to create more personal work, be more selective with projects, work smarter, and allow herself more time to play, it seems the illustrator’s brand planning and methodology is poised to do well. to serve.