Lego meets mountain biking in this stop motion video

0


This new Lego MTB video from TotalMTB and Marmot Animation is actually pretty cool. It depicts a ride with friends and all the good vibes that come with it. We recently had a conversation with Ryan from TotalMTB about the association and how it all started.

Make sure you take the time to do the same. Call your friends and go for a walk, it’s good for you!

A friend of mine loves doing stuff with Lego and also making video content, so he started doing stop motion video with Lego. He is extremely talented not only with video, but also with storylines.

I’m always on the lookout for new, fresh, yet engaging content to spread awareness of TotalMTB’s values ​​and what we do, as well as our important mental health message. Most people love Lego and it seemed like a smart, engaging video to promote mountain biking and its benefits.

I gave Marmot a fairly open brief. It starts with someone stressed out at work, messaging friends to take a ride and the ride de-stresses the rider. The file also contained a few words of inspiration to try and include in the video.

I had no idea what the video was going to be other than that including Lego, and have to say I couldn’t be happier with what he came up with and the final video. I think it shows and gets across exactly what we want.

Ryan Oldfield, TotalMTB


Interview: TotalMTB and mental health issues

Video: The LEGO Bike Shop

Side by Side, Beyond the Ride: Video for Mental Health Awareness Week


Singletrack Merchandising

Fat Tire Flyer Signed Repack Poster No3

Where was mountain biking born? Just roughly here’s the answer, with the ‘Repack’ race “It started off pretty innocently. A motorcyclist turned motorcycle discovered the old dirt road west of …

Wheelset ENVE AM30 | A deep look

ENVE’s Foundation series of carbon mountain bike wheels, launched earlier this year, is something entirely new for the Utah-based company, which designs and manufactures all of its own carbon fibers …

Vélotart

About Biketart Biketart is an online and retail bicycle store based near Canterbury, Kent. We focus on mountain bikes, stocking brands such as Santa Cruz, Evil, Genesis, Saracen, Marin, Orbea and…


Subscribe to our editorial digest

It’s really good

Join our mailing list to receive editorial wisdom from Singletrack straight to your inbox. Each newsletter is animated by an exclusive editorial from our team. There are usually links to what we think are our most important news and Charlie likes to highlight certain Singletrack products every now and then. Don’t be surprised to find some pretty good deals mixed in with all of this too.




Leave A Reply

Your email address will not be published.