How illustrations can boost your marketing
Obviously, the emergence of visual social networks has greatly changed the nature of marketing, and if previously textual information prevailed on the web, Internet users now prefer to consume text-graphic or graphic information, or even video. Visual marketing should become a priority in your business operations, but you have to admit that many on this path are stopped by ignoring the intricacies of working with visual platforms and the added costs. The belief that high quality visual content can only be created with a big budget, incredible artistry and skills in working in Photoshop editor is actually wrong, and moreover, it keeps you from progressing. in that direction.
Images, charts, and tables are a great way to build loyalty with your readers. Advertising illustrations can be used to visualize campaigns, adding artistic distinction and style to advertisements. The ability to create high-quality visual information is now just as important as the ability to write clear and engaging text, as people who follow directions with text and illustrations do 323% better than people who follow. . instructions without illustrations.
To help you keep pace with these trends, let’s take a look at how visual content can impact your marketing.
Use illustrations to increase interest
Illustrations will resonate much more emotionally with your audience than graphics or lists. Data on its own has no value: it is only important in the context of real life, and it is best conveyed not through a graph or diagram, but through history. To tell a story, you need photos. They allow you to attract people to your world and to create and strengthen emotional bonds. Remember to make the image full screen, slightly off the slide – this way you will get a lot more effect than small images.
Do you want your landing page to be associated with a real business? So do not place without a face, already familiar photo bank above. The Internet is inherently depersonalized, which hinders trusting relationships. Show the face of your business to build trust. So post pictures of real employees on your landing page rather than smiling models, or put enough effort into finding non-standard images.
Guide customers with visual content
Visual information is processed by our brains 60,000 times faster than text. Images at the top of a post work particularly well as they have a direct impact on the reader and open the door to the rest of the content.
In addition, a carefully chosen image can add a new flavor to the content of your post. Therefore, avoid overly staged and crisp photos that are only characteristic of professional models and try to find images that show ordinary people in real-life situations, as it is these contents that are the most believable.
In short, avoid the obvious by using more subtle approaches. What if the entire page was made up of images? Developing the theme of visual content, it should be noted that video is another interesting format for conveying information in a compelling way, and it should not be overlooked either.
Show how customers feel after purchase
Have you ever bought a package or booked a hotel without looking at the photos? Unlikely. And all travel agencies know this well. Thus, their sites are full of photographs of magnificent landscapes, luxury hotels, tanned bodies and other temptations. Here, a photo convinces better than 1000 words.
We believe that we make decisions based only on reason. However, in fact, the first and the last word remains with the emotions. But having made a decision, we already justify it with the help of reason. Therefore, try to convey positive feelings in pictures, awaken the imaginations of potential customers, aim for the emotions, not the spirit. Sell not a product, but a product experience.
Use graphic content to display contrast
More than half of the human brain is involved in processing visual information – as you can see, the power of images is great, so the full potential of visual content should be directed towards improving the impact of your pre -click and post-click. marketing tools.
Each of us is surrounded by textual content without having the time to consume it. Fortunately, visual information is treated separately from verbal information. Therefore, looking at photos is a kind of rest for the brain, tired of the abundance of text, and correctly selected images highlight only short and successful slogans, having a greater impact on the target group.
Photos, drawings and infographics help readers see information “at a glance”. Vivid and clear images are ideal for showing the difference between two things or for showing what came before and what came after.
Use the full potential of images
We live in incredible times, where anyone can acquire new knowledge via the Internet, quickly and for free. There are many open source tools and resources on the web that were unthinkable just 10 years ago.
Use signs to draw attention to the most important sections of the page. Usually these are lead headers, buttons, and forms. However, the choice is yours here, since the main asset of your landing page can be, for example, a review.
Do you understand what kind of infographic will become popular? Take it to the next level – add animation. It can increase audience engagement, encourage content sharing, and increase traffic. GIFs are as similar as possible to infographics. The only difference is that the image is animated. You can use GIF not only on your own resources, but also on social networks. Outraged, Amortize conducted a study that found that messages with animated graphics are more shared than messages without them.
When it comes to marketing, graphic design is a crucial part of your overall content strategy. No matter how good the text is, no one will notice it unless it comes with some nice visuals to grab people’s attention while browsing. Visual graphics are an essential part of any marketing plan, and a designer’s contribution to the success of a marketing strategy cannot be overstated. So you need to consider the goals and marketing tone of your business when creating visuals for social media. And remember the main rule of effective marketing: never stop experimenting.